Surf’s Up At Baskin-Robbins!

Sweeeeet! Baskin-Robbins, the world’s greatest chain of ice cream specialty outlets, is blasting into summer season with a collection of new and refreshing frozen treats in celebration of Sony Pictures Animation’s animated motion-comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins is introducing 7 gnarly browsing-themed frozen treats to get ice product lovers geared up for summertime. Baskin-Robbins is also producing a splash from the Pacific Ocean to the Atlantic Ocean with a cell tour and the Big Wave Instant Earn Activity.

Baskin-Robbins is developing a frenzy of exhilaration this summer with its new tubular Surf’s Up impressed flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the flavors’ special colours, as the black ice cream and blue sherbet turns tongues penguin black and ocean blue in just the initially lick. In addition, customers can great-off with a person of Baskin-Robbins refreshing new Fruit Blast Smoothies, a blend of genuine fruit and non-extra fat frozen yogurt, offered in a variety of new and unique fruit flavors like Berry Pomegranate Banana.

“Baskin-Robbins is likely again to its California roots to provide summer months enjoyment to its shoppers,” claimed Scott Colwell, Baskin-Robbins’ vice president of promoting. “We are thrilled to kick-off our cellular tour and assist ice cream fanatics sweeten their working day with our refreshing new treats.”

Surf’s Up Ice Product Treats
This summer time Baskin-Robbins invitations dudes and dudettes to dive into summertime with some irresistible ice cold treats. Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating shops nationwide now through August 19, 2007, even though materials final.

o Penguin Swirl: A swirl of black Mixed Berry ice cream and white Tutti Fruiti ice.

o Splish Splash(TM): A refreshing blend of Blue Raspberry sherbet swirled with Blueberry ice.

o Fruit Blast Smoothie: Actual fruit blended with non-unwanted fat frozen yogurt blasts a clean and fulfilling taste. Out there in new Berry Pomegranate Banana, Strawberry-Banana and Mango.

o Fruit Blast: Authentic fruit blended with ice, blasts a refreshing daring and powerful taste. Offered in new Berry Pomegranate, new Blue Raspberry, Strawberry-Citrus, and Wild Mango.

o Penguin Cone: A frosted penguin leaning up towards a palm tree is a refreshing change to Baskin-Robbins one scoop of ice product in a sugar cone.

o Surf’s Up Sundae: Beat the heat with a tropical address! Quite Berry Strawberry, World Class® Chocolate and Nutty Coconut ice lotions layered with pineapple topping and crushed graham cracker, topped with whipped cream, 50 % a banana and a Surf’s Up chocolate bar.

o Surf’s Up Ice Cream Cake: A whole sheet cake transformed into a seaside scene, finish with Cody and Tank using the waves. Accessible in Baskin-Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunchies in amongst two levels of ice cream.

Cruising Coastline to Coast
Baskin-Robbins is cruising to metropolitan areas across the country this summer with the Surf’s Up cellular tour. The cellular automobile, fashioned with colorful pictures of Surf’s Up people Cody, Lani and Chicken Joe, will supply shoppers with the option to sample Baskin-Robbins ice product flavors, play the new Surf’s Up online video game by Ubisoft, and get sweet treats and discounts. The mobile tour will strike the street on June 1, 2007 commencing in Los Angeles and New York and building stops in 31 metropolitan areas together with San Diego, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The east coast tour will conclude in Dallas on July 16, 2007 and the west coastline tour will conclude in Fresno, Calif. on July 31, 2007.

Capture a Wave and Get
To create an even greater splash this summer months, Baskin-Robbins has developed the Huge Wave Fast Acquire Match on the web. Contestants can check out http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to perspective scenes from Surf’s Up and see if Cody Maverick effectively rides the wave. When Cody hangs 10, the contestant wins! If Cody wipes out, shoppers obtain a coupon offer you for Fruit Blast Smoothies and can occur back again once more the following working day for a prospect to get. Shoppers can enjoy just about every working day via July 31, 2007 for a chance to earn Baskin-Robbins discount codes and numerous exciting prizes like:

Two all-inclusive outings for four to Jamaica

A journey for four to the Hilton Hawaiian Village in Honolulu

Baskin-Robbins Treats for a 12 months

Surf’s Up online video video games, DVDs and a lot more!

In addition to the Major Wave Instantaneous Get Video game, the Website web page presents even extra Surf’s Up inspired pleasurable which include the Gnarly Name Generator , downloadable Surf’s Up wallpaper, monitor savers, buddy icons, a mini-variation of the Surf’s Up video match by Ubisoft and far more.

Taste History and Innovation
Baskin-Robbins has made much more than 1,000 ice cream flavors above the earlier 61 yrs, numerous influenced by fashions, persons, gatherings in time and pop tradition trends. Baskin-Robbins continues to be the chief in ice cream flavor innovation by persistently introducing new ice cream flavors to its comprehensive flavor library. The iconic model is dedicated to delighting taste buds of all ages with thrilling new and regular menu selections.

About Baskin-Robbins
Baskin-Robbins, the world’s biggest chain of ice product specialty retailers, creates and marketplaces ground breaking, substantial-top quality ice cream, specialty frozen desserts and beverages in far more than 5,600 retail stores all-around the globe. Baskin-Robbins was established by two ice product enthusiasts whose enthusiasm led to the development of extra than 1,000 ice product flavors and a wide variety of delightful treats. Headquartered in Canton, Mass., Baskin-Robbins is aspect of the Dunkin’ Brands, Inc. spouse and children of businesses. For more information and facts, go to http://www.baskinrobbins.com.

About Surf’s Up
Surf’s Up is an animated motion-comedy that delves at the rear of the scenes of the large-octane environment of competitive surfing. The movie profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he enters his 1st pro competitiveness. Adopted by a digital camera crew to doc his experiences, Cody leaves his family and home in Shiverpool, Antarctica to vacation to Pen Gu Island for the Significant Z Memorial Surf Off. Together the way, Cody fulfills Sheboygan surfer Chicken Joe (Jon Heder), popular surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), all of whom recognize Cody’s enthusiasm for browsing, even if it can be a bit misguided at occasions. Cody thinks that profitable will carry him the admiration and respect he needs, but when he unexpectedly comes deal with-to-face with a washed-up aged surfer (Jeff Bridges), Cody commences to uncover his possess way, and discovers that a real winner is not generally the a person who arrives in 1st.

About Columbia Pictures:
Columbia Shots, element of the Columbia TriStar Motion Photograph Group, is a Sony Pics Amusement corporation. Sony Photos Entertainment (SPE) is a subsidiary of Sony Company of America (SCA), a subsidiary of Tokyo-dependent Sony Company. SPE’s worldwide functions encompass movement picture production and distribution tv creation and distribution digital written content creation and distribution throughout the world channel investments residence enjoyment acquisition and distribution operation of studio amenities improvement of new entertainment items, companies and technologies and distribution of filmed leisure in 67 nations around the world. Sony Photos Amusement can be observed on the World Large Website at http://www.sonypictures.com.

About Sony Pics Animation:
Sony Pictures Animation was proven in May perhaps 2002 to help Sony Photographs Amusement to tap into the vast imagination of the inventive neighborhood, produce characters and stories that are best understood as a result of electronic manufacturing and deliver enjoyment for audiences of all ages to the display screen. The division’s first film, Open up Time, was introduced in September, 2006. Sony Images Animation at this time is in creation on Surf’s Up (thanks in theaters June 8, 2007) and Cloudy With A Prospect of Meatballs (spring 2009).

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